Velmora Earth functions as an integration tool between modern organic standards and age-old dryland agriculture methods, supported by robust rural co-operatives.
Promoting chemical-free, pesticide-free, and soil-restorative farming models for absolute ecological health.
Eliminating middlemen to distribute sales revenues directly into farmer household bank accounts.
Naturally processing superfoods using solar heat and steam distillation to seal in Ayurvedic enzymes.
Organizing rural women into processing self-help groups (SHGs) to achieve household financial freedom.
LOVENMITAWA goes beyond selling premium foods by establishing robust training systems that strengthen the agricultural supply chain.
Establishing advanced solar drying tunnels in Jaipur farms to dehydrate forest amla and rose petals sanitarily.
Upgrading raw agricultural produce into beautifully designed lifestyle foods matching global retail specs.
Creating B2B chains, direct-to-consumer online web portals, and export lanes for regional farmer cooperatives.
Instructing farm families in bio-composting, soil conditioning, and preparing native organic pest repellents.
Organizing women growers into self-governed cooperatives, teaching bookkeeping, and offering small equipment funds.
Encouraging regional village youth to specialize in digital inventory tracking, crop forecasting, and FPO management.
Guiding LOVENMITAWA with professional experience, passion for rural upliftment, and sustainable growth visions.
"Our journey began with a simple yet powerful belief — that farmers are the backbone of our nation and deserve better opportunities, fair market access, modern knowledge, and sustainable income sources. Alongside business activities, we conduct training programs and specialized skill development for women and youth to lead regional agribusinesses."
"It is a matter of immense pride and responsibility to lead LOVENMITAWA FPO. Through our flagship brand Velmora Earth, we work tirelessly to create agribusiness models where small and marginal farmers, women, and youth emerge as leaders of sustainable rural transformation. We strive to capture the pure nutrition of our soil and bring it directly to global consumers."
Manish Mitawa actively monitors the operations of Pushkar Kisan FPO and the **Millets Rasoi** initiative, aiming to combine organic farming with direct culinary markets.
"Our journey started with a simple yet meaningful vision: Millets Rasoi was established to bring back the richness of traditional grains and promote healthier food choices through millet-based innovation. The initiative focuses on producing nutritious millet biscuits that support both consumer well-being and farmer livelihoods. Along with product development, we emphasize sustainable agriculture, value addition at the source, and stronger market linkages for farmers. Through continuous training, awareness, and skill development programs, we also empower women and youth to participate in agro-based entrepreneurship, helping build a healthier and more self-reliant rural economy."
"Our journey began with a clear and purposeful vision—to empower farmers and strengthen rural livelihoods through value-added agriculture. We are dedicated to promoting natural rose cultivation and traditional products like Gulkand, ensuring better market access and fair opportunities for farming communities. Along with production and marketing, we focus on sustainable farming practices, knowledge sharing, and skill development initiatives that support women and youth, enabling them to become active contributors to agri-based entrepreneurship and community growth."
Provides expert strategic guidance for overall agricultural development and farmer welfare initiatives.
Leads organizational planning, project coordination, and institutional partnerships.
Supports governance structure, women-led training initiatives, and rural micro-enterprise promotion.
Member Secretary of LOVENMITAWA, coordinating cooperative agricultural growth.
LOVENMITAWA Farmer Producer Company Limited is legally registered in India under Corporate Identity Number (CIN) U01611RJ2023PTC087075. Incorporated on April 20, 2023, we operate under the Registrar of Companies (ROC) Jaipur.
Our work focuses on bringing dryland crop resilience to the forefront. By processing traditional organic Damask roses, local gooseberries, and premium millets right at the source, we ensure high quality while building wealth in rural Rajasthan.
Support our farmer producer cooperative. Enjoy premium hand-harvested items, fully organic, backed by direct trade models.
Order Pure Foods Now100% natural foods harvested and processed by Rajasthan's farmer producer cooperatives. Enjoy an automatic 10% discount on web checkouts.
Exploring Ayurvedic health benefits, climate-smart farming, and regional stories of our farmer cooperatives in Jaipur, Rajasthan.
Native forest gooseberries (Amla) harvested in semi-arid Jaipur soil carry unparalleled antioxidant properties. Discover how our low-temperature sun dehydration locks in bio-active Vitamin C without chemical bleaching agents.
Read Complete Guide
Learn the difference between fast sugar boiled commercial rose syrups and our traditional sun-matured rock candy Gulkand that takes 3 months to prepare.
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Detailing the PGS-India cluster structure that certifies small farms organic at zero cost, stopping corporate exploitation of marginal organic growers.
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How setting up regional FPO dehydrators helped farmers save 40% of their seasonal gooseberry harvests, adding value to generate off-season profits.
Read MoreAn institutional agribusiness platform registered under ROC Jaipur, strengthening smallholder supply ecosystems through direct corporate collaborations.
100% owned by farmers. Governance consists of democratically elected regional farmer leaders, prioritizing local welfare and direct profit sharing.
Aggregating rose crops, forest gooseberries, and climate-hardy millets guarantees a resilient agricultural supply chain that operates year-round.
We combine commercial retail sales with localized CSR projects, offering vocational skills and tools to regional farming families.
| Registration Attribute | Corporate Detail & Legal Status |
|---|---|
| Full Corporate Name | LOVENMITAWA FARMER PRODUCER COMPANY LIMITED |
| Corporate Identity Number (CIN) | U01611RJ2023PTC087075 |
| Registration Date | April 20, 2023 |
| State of Registration | Jaipur, Rajasthan |
| Registrar Office (ROC) | ROC Jaipur |
| Company Category / Class | Company Limited by Shares / Private Producer Co. |
| Authorized Equity Capital | ₹10,00,000 INR |
| Primary Business Activities | Crop growing, processing traditional farm food products, brand value creation |
| Registered Office Location | Pragpura, Jaipur, Rajasthan – 303107 |
| Current Corporate Status | Active / Compliant |
By combining forces with **Pushkar Kisan Samriddhi Producer Company Limited**, we aggregate organic crops from two major Rajasthan agricultural zones. This gives Velmora Earth direct control over fresh Damask rose harvests, improving supply reliability and reducing prices.
This alliance helps us run joint post-harvest processing systems, reducing processing waste by 25% and sharing transport costs.
Our CEO, Manish Mitawa, leads the **Millets Rasoi** initiative, an outreach tool designed to reintroduce nutritious Rajasthani coarse grains (Bajra, Ragi, Jowar) to modern diets.
Through local baking workshops and organic recipe creations, we produce ready-to-eat millet cookies and high-fiber stone-ground flour, tapping into the healthy snack market.
We welcome organic crop distributors, institutional buyers, and CSR program alliances to expand our sustainable farming impact.
Connect with Board of DirectorsHow a dedicated collective of small farmers in Pragpura, Jaipur, organized to bring Rajasthani superfoods to dinner tables across the country.
Velmora Earth is the flagship consumer brand of **LOVENMITAWA FARMER PRODUCER COMPANY LIMITED**. Founded in Jaipur's semi-arid regions, we have built a farmer-led model that turns agricultural challenges into organic food processing achievements.
By utilizing local agricultural wisdom, we focus on processing premium crops like Damask rose petals, cold-pressed amla juice, and drought-tolerant millets.
Our production facilities are cooperative operations where farm families manage hygienic drying, steam distillation, packaging, and shipping.
To deliver organic, chemical-free Rajasthani delicacies to global markets while returning maximum sales profits directly to the farmers who care for the soil.
To establish a resilient agricultural model in Jaipur where regional grower clusters, women self-help networks, and rural youth lead sustainable organic farming initiatives.
Unlike commercial foods processed at extreme temperatures that strip natural nutrients, Velmora Earth products are crafted using patient, solar-centric methods.
Our signature Gulkand is prepared using traditional sun-cooking methods in small batches. Damask rose petals are slowly layered with rock candy and seasoned for months under natural heat to lock in authentic Ayurvedic cooling values.
Similarly, our gooseberries (Amla) are dried in clean solar tunnels and sweetened with organic sugar cane juice to create high-fiber candying options.
Have a question? Interested in wholesale opportunities or becoming a regional distributor? Fill out the form or reach out to our registered office in Pragpura, Jaipur.
Get in touch with our central management board or customer support lines. We prioritize direct farmer trade inquiries.
Pragpura, Jaipur District,
Rajasthan – 303107, India
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Premium, sun-matured rose petals prepared with organic candy. Promotes natural cooling and healthy digestion.
